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Not All Boomers Think Alike: Finding Their Hot Buttons Can Make or Break Your Marketing Communications
boomers and marketing communication. From News Direct, May 2006, Number 53. Marketing and distribution; ... -- InstanceBeginEditable name="Header" --> News Direct – Number 53 | May 2006 <!-- InstanceEndEditable ...- Authors: Carrie Hollenberg
- Date: May 2006
- Competency: Communication
- Publication Name: News Direct
- Topics: Actuarial Profession>Management skills; Life Insurance>Marketing and distribution - Life Insurance
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Risk Perception and Life Insurance Sales: Lessons From COVID-19
increase in life policy sales, driven by strong direct-to-consumer growth of whole life and term products[3] ... smaller than those at older ages. If risk were the primary driver of insurance demand, it would be logical ...
- Authors: Matt Battersby
- Date: May 2021
- Competency: Communication; Strategic Insight and Integration
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Successful Marketing and Selling toBaby-Boomer-and-Older CustomersTwelve Recent Brain Research Discoveries HavingRelevance to Successful Communications
Successful Marketing and Selling toBaby-Boomer-and-Older CustomersTwelve Recent Brain Research ... Communications By James J. Gilmartin from Long-Term Care Newsletter, September 2004, Issue No. 12. Marketing ...- Authors: James J Gilmartin
- Date: Sep 2004
- Competency: Communication; Communication>Persuasive communication
- Publication Name: Long-Term Care News
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Rational Ignorance and the Protection Gap: Is There a Cure?
“rational ignorance,” as the cost of acquiring direct knowledge about the candidates, the issues, and ... critical illness, disability income, or long-term care.) Financial education could be one key to lowering ...
- Authors: Ronald Poon-Affat
- Date: Mar 2021
- Competency: Communication
- Publication Name: Reinsurance News
- Topics: Life Insurance>Policyholder behavior - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
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Results of Universal Life, Indexed Universal Life and Variable Universal Life Survey
values to be available for distribution is the primary concern of the buyer. Within this category are ... percentage of UL policies that are written with long-term care (LTC) riders (see Table 3 below). A chronic illness ...
- Authors: Carl Friedrich, Michelle Krysiak
- Date: Oct 2022
- Competency: Communication; External Forces & Industry Knowledge; Strategic Insight and Integration
- Publication Name: Product Matters!
- Topics: Life Insurance>Pricing - Life Insurance; Life Insurance>Reserves - Life Insurance; Life Insurance>Secondary guarantees; Life Insurance>Underwriting - Life Insurance; Life Insurance>Product development - Life Insurance; Life Insurance>Universal life; Life Insurance>Investment strategy - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance; Life Insurance>Accelerated underwriting; Life Insurance>Simplified issue
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Middle-Market Life Insurance, Findings From Industry Leaders
Consultants • CNO Financial Group • CUNA Mutual • A direct marketing consultancy • Eastbridge Consulting ... of the plight of widows and orphans caused by primary breadwinners dying without life insurance. At the ...- Authors: Douglas Bennett
- Date: Dec 2016
- Competency: Communication; External Forces & Industry Knowledge; Strategic Insight and Integration
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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The Life Insurance Business - The View of Consumerists
Report on Life Insurance Cost Disclosure, the primary focus was the need for disclosure to consumers ... approach is sometimes called "direct recognition". The phrase "direct recognition" means the recognition ...- Authors: Daniel Case, Harold G Ingraham, J Bruce MacDonald, Joseph M Belth
- Date: May 1981
- Competency: Communication; External Forces & Industry Knowledge>External forces and business performance; Professional Values>Public interest representation; Relationship Management>Relationships and trust
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Policyholder behavior - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance; Public Policy
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Life Insurance Customer Value per Dollar
(individually sold via financial advisers), direct (direct to customer) and group. For instance, in the ... different offers from all insurers. If you add direct and group insurance products, the task of choosing ...
- Authors: Ruben John John G Callo
- Date: Oct 2022
- Competency: Communication; External Forces & Industry Knowledge; Relationship Management; Technical Skills & Analytical Problem Solving
- Publication Name: International News
- Topics: Life Insurance>Pricing - Life Insurance; Life Insurance>Product development - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
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Marketing to Women:Where Have All the Single Women Gone?
Marketing to Women:Where ... Article from: Long-Term Care News March 2006 – Issue No. 17 woman without ... that time, I do not want my children to have to care for me.” She did not want her children to feel that ...- Authors: Barbara Stahlecker
- Date: Mar 2006
- Competency: Communication; Relationship Management
- Publication Name: Long-Term Care News
- Topics: Annuities>Marketing and distribution - Annuities; Demography>Gender factors; Life Insurance>Marketing and distribution - Life Insurance
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Quo Vadis Reinsurance
to increase their impact as intermediaries, and direct insurers increasingly retaining business that ... also supporting the transformation challenges of direct insurers.3 Examples, such as Blackberry and Nokia ...- Authors: Dirk Nieder
- Date: Jan 2020
- Competency: Communication; External Forces & Industry Knowledge; Leadership; Professional Values; Relationship Management; Results-Oriented Solutions; Strategic Insight and Integration; Technical Skills & Analytical Problem Solving
- Publication Name: Reinsurance News
- Topics: Life Insurance; Life Insurance>Policyholder behavior - Life Insurance; Life Insurance>Pricing - Life Insurance; Life Insurance>Term life; Life Insurance>Underwriting - Life Insurance; Life Insurance>Product development - Life Insurance; Life Insurance>Universal life; Life Insurance>Marketing and distribution - Life Insurance; Life Insurance>Claims - Life Insurance; Life Insurance>Whole life; Reinsurance; Reinsurance>Financial reinsurance; Reinsurance>Financial reporting for reinsurance; Reinsurance>Life reinsurance; Reinsurance>Marketing and distribution - Reinsurance; Reinsurance>Pricing - Reinsurance; Life Insurance>Guaranteed issue